Alfa Romeo Rolls Out New, Limited-edition Giulia and Stelvio Estrema Models

March 28, 2022, Auburn Hills, Mich. - Alfa Romeo introduces the limited-edition Giulia Estrema and Stelvio Estrema series. This new offering is the first time Alfa Romeo has created a globally available limited model.

Engineers started with the premium Veloce trim level and added driving dynamics technology from the high-performance Quadrifoglio model, including standard Alfa Active Suspension. The advanced suspension technology reads the road and quickly adjusts shock valving to deliver greater handling characteristics at speed while maintaining a comfortable ride. The control system acts according to the selected mode on the Alfa Romeo DNA performance switch in the center console. Estrema models benefit from continuous dynamics and weight collaboration with Alfa Romeo’s F1 Team ORLEN to get the most out of Formula 1 know-how.

The Alfa Romeo Giulia and Stelvio include standard active cruise control, Active Blind-spot Assist, Lane Departure Warning, automatic emergency braking and forward collision warning with full stop capability. An optional Active Assist Plus package includes:

The turbocharged 2.0-liter four-cylinder engine and eight-speed automatic transmission are shared with Giulia and Stelvio models. The Estrema adds Alfa Romeo’s Q4 all-wheel-drive system standard on the Stelvio and optional on the Giulia. The direct-injection engine delivers best-in-class numbers for a standard powertrain with 280 horsepower and 306 lb.-ft. of torque. That output helps deliver quick acceleration times:

Additional technology the Estrema model shares with the Quadrifoglio includes a limited-slip rear differential, which distributes torque and traction during acceleration.

The Estrema exterior wears a carbon fiber veneer on the grille and mirror caps. Dark “Estrema” badging hangs on the fenders and rear. The B-pillar and side window trim are covered in gloss black, which blends into the side windows. Alloy wheels (19-inch on Giulia Estrema, 21-inch on Stelvio Estrema) are gloss black. An optional staggered wheel package for the Giulia Estrema adds a wider rear wheel/tire combo for enhanced vehicle dynamics and a unique appearance. Behind the wheels, gloss black colored brake calipers are branded with Alfa Romeo script in white.

The limited-edition Estrema models are available in four colors:

Estrema includes an interior that tops the range for style and sportiness. Standard leather dash, steering wheel, center armrest, shift lever and upper door panel coverings are laced with red stitching. Carbon fiber accents, similar to the Quadrifoglio trim, cover parts of the dash, doors and center console. Black leather sport seats hold occupants in place when driving the vehicle to its capability.

Both Stelvio and Giulia also include a dual-pane sunroof that allows more natural light. The interior is finished off with a 14-speaker Harman Kardon audio system and wireless phone charging.

Ordering for the Alfa Romeo Giulia Estrema and Stelvio Estrema is now open with availability in the third quarter of 2022.

Pricing:

Prices exclude a destination of $1,595

Follow www.alfaromeousa.com for updates on Estrema and other premium automobiles from Alfa Romeo.

A car for the new era: the Alfa Romeo F1 Team ORLEN C42 is born

February 27, 2022, Barcelona - The C42 is here, in its full glory. The latest Alfa Romeo F1 Team ORLEN contender was finally unveiled, in an eye-catching livery of red and white, completing the grid for what promises to be an incredible season of Formula One racing.

After a week of testing in Barcelona, the C42  was unveiled via images and videos released simultaneously to media and fans all over the world.

The Alfa Romeo F1 Team ORLEN C42 is the first car produced in Hinwil under the budget cap regulations and for the new era of Formula One starting in 2022. Designed by a team led by Technical Director, Jan Monchaux, this car is a radical departure from the past as it embraces the possibilities dictated by the new ground-effect floor, updated aerodynamic package and 18-inch, low profile tyres. The C42, powered by a new and improved Ferrari engine, is a racing machine designed to battle, as the new regulations will allow closer racing and competitive fighting from the front to the rear of the grid.

The livery is a stunning yet subtle nod to the past, recalling historical designs of years past and the heritage of Alfa Romeo and Sauber Motorsport, in the Hinwil team’s 30th year in Formula One.

Created by the Centro Stile Alfa Romeo, the new livery gives the car a powerful, recognizable identity. The paintwork is a perfect blend of the two dominant colors, red and white. The engine area is painted red, with a diagonal cross-section that conveys the dynamism of the car's body. The historic Alfa Romeo lettering fits into the diagonal as a reference to the early 20th century, having made its debut in the brand's racing cars in the 1920s. “Tonale” can be seen below, the name of the first CSUV that has recently been unveiled. The “Quadrifoglio” symbol of sportiness can be found in the upper section, alongside the diagonal dividing line between red and white. The Italian flag is included on the back of the spoiler, proudly featuring the wording “Alfa Romeo”.
In the hands of 10-times race winner, Valtteri Bottas, and Zhou Guanyu, the first F1 driver from China and the only rookie on the grid in 2022, the C42 is ready to impress.

Jean Philippe Imparato, Alfa Romeo CEO: “The 2022 championship promises to be the most compelling one in recent years. The new regulations, the new driver line-up and a brand-new car represent a veritable revolution for F1 and especially for the team. At Alfa Romeo, we are intent on grasping all the opportunities that will arise. Also for Alfa Romeo 2022 represents a year of “metamorfosi”. With Tonale, the brand looks ahead into the era of electrification and connectivity, remaining true to its DNA of noble Italian sportsmanship dating back to 1910. That's why we were clear about putting the “Tonale” name on the single-seater. We can’t wait to see the red light go out to kick off an exciting F1 championship.”

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN: "The start of the season is always an exciting time, one in which we see the fruit of the work of hundreds of people over a long period of time. The C42 is a car we look forward to seeing racing, not just because it is the first we built in this new regulations cycle, one in which racing should be closer and more thrilling, but because we have the utmost confidence in this car helping the team make a big step forward towards the front of the grid.”

Jan Monchaux, Technical Director of Alfa Romeo F1 Team ORLEN: “As we unveil the C42, it may feel like the start of a new season: we know, however, that this launch is just a milestone in a much longer journey in which our whole staff in Hinwil has invested so much time, resource and energies. Designing and building this car has been a huge undertaking and we can be proud of what we have achieved, but our work is not finished. As always in a new rules cycle, the development curve will be at its steepest this season and we need to continue extracting new performance out of the C42 to make the progress we have set as an objective for ourselves.”

Valtteri Bottas, Alfa Romeo F1 Team ORLEN driver: “I am impressed by our new car, the C42. It’s my first car at Alfa Romeo F1 Team ORLEN, of course, which makes it special, and I am really looking forward to being on the grid in Bahrain with it. What is exciting is that we have no idea how that first race is going to pan out. Testing helped us confirm our expectations of where we stand, the progress we have made with the car, but now we are getting closer to the moment that really matters. Since I joined, I have seen so much motivation within this team: everyone is pushing a lot, trying to work harder than the others to be competitive, and that in turn gives me that extra boost when I am in the cockpit.”

Zhou Guanyu, Alfa Romeo F1 Team ORLEN driver: “I am fully pumped up for the season and seeing the C42 in the livery in which I will race it definitely makes it real. We are at the beginning of a new era, with new cars and new regulations, and this creates an opportunity for all teams to make progress since we are all starting from scratch. Everyone at Alfa Romeo F1 Team ORLEN has been incredibly helpful since I joined and seeing all the hard work, the commitment and motivation from everyone, in Hinwil and at the track, fills me with pride and excitement. I can’t wait to be on the grid with this car and work with my team to bring home the results we are targeting together.”

Robert Kubica, Alfa Romeo F1 Team ORLEN reserve driver: “The start of a new season is always a time where expectations, hopes and plans come together: this year, the stakes are even higher as we are taking a bit of a jump into the unknown with the new regulations. There has been an incredible amount of work that went into this car, the C42, and I am looking forward to seeing what the team can achieve with it. In my role, I am aiming to provide as much help as possible in the development of this car: we know how big the margins of improvement are at this stage in the lifetime of a car and we know that each upgrade can make a difference, so the work we do back at base is going to be crucial to deliver results trackside.”

‘La Metamorfosi’: All-new 2023 Alfa Romeo Tonale Makes Global Debut

February 8, 2022, Auburn Hills, Mich. - Alfa Romeo is proud to announce today the all-new 2023 Alfa Romeo Tonale, the metamorphosis – “La Metamorfosi” – of the legendary brand highlighted by a new era of luxury, electrification and connectivity while remaining true to its race-inspired DNA. As the first C-SUV from Alfa Romeo, North American consumers will experience more than 110 years of heritage with the evolution of best-in-class performance from two all-new efficient powertrain offerings, which includes a plug-in hybrid with over 30 miles (48 kilometers) of pure electric range and 272 horsepower. Tonale also features a variety of driver assistance systems, Uconnect 5, an all-new connectivity platform with Alfa Connect, sporty and modern Italian styling that remains faithful to the 2019 concept and exhilarating driving dynamics from a rapid-response Frequency Damping Suspension (FDS) system.

Design
The definitive design of the Tonale is extraordinarily faithful to the concept car from which it draws its origins, courtesy of the remarkable work done at the Design Studio at Centro Stile Alfa Romeo.

Intended for a young, metropolitan and dynamic customer, the Alfa Romeo Tonale offers a distinctive, sensual and forward-looking design. Its compact dimensions – a length of 178.3 inches (4.53 meters), width of 72.4 inches (1.84 meters) and height of 63.0 inches (1.6 meters) – encompass the uniqueness of Italian design, and the original, contemporary style typical of Alfa Romeo, in a synthesis between a prestigious heritage and looking forward to the future.

The recurrence of stylistic features that have entered the history of world motoring, such as the “GT Line” that runs from the rear to the headlights, recalling the forms of the 1960s Giulia GT Junior, and alternating with the full and elegant volumes reminiscent of iconic models, such as the 8C Competizione. The front features the inimitable “Trilobo” and the distinctive Alfa Romeo “Scudetto” shield, which acts as a central focus.

The Tribolo-inspired “3+3” headlight design with new, full LED evoke the proud look of the SZ Zagato or the Proteo concept car. Developed in conjunction with Marelli, the three modules make up a unique frontline for the car and simultaneously provide daylight, dynamic turn signals and a “welcome and goodbye” feature (activated every time the driver turns the car on or off) to ensure the best lighting conditions. These technologies offer greater efficiency, in terms of durability and energy saving with twice the light intensity of conventional halogen lamps, lower emissions and improved safety, with less eye strain and better driving comfort.

The taillights take on the same design cues as the headlights and form a sine curve that fully wraps around the rear of the car, making it a truly unique and distinctive light signature.

The car’s sensuality and dynamism are also clear in the all-encompassing rear window, a tribute to the 8C Competizione, and in the design of the alloy wheels that reproduce the Alfa Romeo style canon of a telephone dial.

Inspired by Alfa Romeo's racing history, the interior is strongly focused on the driver, with easy access to all controls for a safe, unparalleled driving experience. The same care is reserved for the passengers, who are given the ideal space to travel in comfort. This results in an environment designed for and around the occupants, characterized by meticulous attention to detail paired with a constant quest for the highest quality.

The Tonale’s interior arouses real emotions, not to mention the latest technology, ensuring a connected and comfortable experience, while maintaining the pleasure of a sporty drive that always remains in the lead. Everything is focused on the driver, but also considers the comfort of passengers. Unique patterns, logos and colors point to Alfa Romeo. The sporty and high-tech environment with the cool solidity of aluminum and the warmth and softness of leather and Alcantara suede reflect the personality of a young, metropolitan and dynamic customer.

Propulsion
The Tonale is the most efficient plug-in hybrid C-SUV in the segment, with an electric range of more than 30 miles (48 kilometers) and 272-horsepower. The advanced hybrid system uses the 1.3-liter MultiAir turbocharged four-cylinder engine (180-horsepower) to provide torque to the front wheels. A high-voltage Belt Starter Generator, mounted to the engine, delivers torque to the crankshaft to smooth transitions during changing driving conditions, in addition to providing seamless stop-start capability.

The Tonale’s efficiency and sporty performance is bolstered by a 15.5-kWh lithium-ion battery. The exclusive pack design is a good example of component specifically developed to enhance the Alfa Romeo spirit.

The rear axle of the Tonale is powered by a 90-kW electric motor capable of producing 1,844 lb.-ft. (2,500 Nm) of torque from 0 rpm.

The Alfa Romeo Tonale PHEV offers three options in delivering electrified power to the wheels, controlled by the DNA switch. Each mode also includes changes to the driving dynamics (steering, braking and suspension). Regardless of the mode selected, the Tonale operates as an efficient hybrid once the battery nears its minimum state of charge:

The all-new Alfa Romeo Tonale also offers a technologically advanced 2.0-liter turbocharged inline four-cylinder, a member of Stellantis’ Global Medium Engine family, rated at a best-in-class standard horsepower of 256 and 295 lb.-ft. of torque. Equipped with a twin-scroll, low inertia turbocharger, direct fuel injection and engine stop-start technology, this engine gives Tonale the brand’s iconic dynamic performance and drivability.

The available plug-in hybrid engine is mated to a six-speed automatic transmission, while the standard 2.0-liter turbocharged inline four-cylinder is paired with a nine-speed automatic. Both propulsion systems feature standard Q4 AWD traction to ensure an unparalleled level of safety and driving pleasure.

Software and connectivity
In a world exclusive, Tonale debuts non-fungible token (NFT) technology, a true innovation in the automotive sector. Alfa Romeo is the first automaker to link a car with an NFT digital certificate. The technology is based on the “blockchain card” concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle. This distinctive off-board feature – immediately usable and sustainable – epitomizes the innovative nature of Alfa Romeo. With the customer’s consent, the NFT will record vehicle data, generating a certificate that can be used to assure the car has been properly maintained, with a positive impact on its residual value. On the pre-owned car market, NFT certification represents an additional source of credibility for owners or dealers to count on. In the meantime, buyers will be reassured in their choice of car.

Alfa Romeo uses software and connectivity to enhance the driver's experience, which is and remains the focus. Tonale therefore comes with Uconnect 5, the company’s most advanced in-car technology, delivering faster operating speeds, new content and improved customization. Uconnect 5 also offers new convenience and connected services, keeping customers engaged and informed while drivers keep their hands on the wheel and eyes on the road.

Uconnect 5 allows users to create an exclusive home screen with a familiar feel. Customers can personalize the Uconnect home screen with frequently used features for quick and easy access via one-touch operation, much like a smartphone. Or if the vehicle is equipped with the new plug-in hybrid system, customers can monitor efficiency through a unique Hybrid Pages app on the center screen, all with one touch.

The new infotainment system also features several fully customizable interfaces, storing up to five different user profiles and featuring preferences for music and vehicle operation. The system also connects features to a driver’s profile, such as temperature, seating position and mirror placement. Switching between user profiles can be handled by a single touch.

Wireless Apple CarPlay and Android Auto
Wireless Apple CarPlay and wireless Android Auto make it easy to stay connected to the vehicle, and wireless charging further simplifies the experience.

New over-the-air capabilities with Alfa Connect
Servicing and updating your Alfa Romeo has never been easier. The new Telematics Box Module (TBM) preps for growth and assists in quickly moving large amounts of data, engineered for the fastest speeds available. The trusted and secure ecosystem provides an optimal environment for continuous improvement through a built-in cellular network.

Alexa
Uconnect 5 brings Amazon Alexa directly into the Alfa Romeo Tonale, giving occupants the freedom to interact with Alexa from home to car and car to home. Using natural speak, occupants can ask Alexa to play music, podcasts and audiobooks; add items to their to-do list and check real-time information. Alexa’s responses use the vehicle’s audio system, allowing all passengers to interact.

Alfa Connect mobile app
With the available mobile app, a smartphone can start the engine, lock or unlock doors, and receive notifications. Inside the vehicle, SOS Call provides external assistance at the touch of a button. An automatic feature calls for outside assistance if the vehicle senses a crash has taken place. With Assist Call, owners can contact the Uconnect customer care team for help with their vehicle or instructions on using a Uconnect system. Stolen Vehicle Assistance helps police track a vehicle’s location and Family Drive Alerts deliver notifications to concerned parents when boundary, curfew or speed limits are exceeded. Owners can also receive a notification when someone else drives the vehicle while in Valet Alert mode.

Advanced Driver-Assistance Systems (ADAS)
Technology is also at the forefront of safety and comfort: Level 2 autonomous driving, with new advanced driver-assistance systems (ADAS), act in line with the Alfa Romeo philosophy. Here again, the software is at the center of the brand’s DNA, with the focus remaining on the driver. All the systems therefore work without ever interfering with the driver’s experience, where control and the emotions of driving remain intact. These include Intelligent Adaptive Cruise Control (IACC), Lane Centering (LC) and Traffic Jam Assist (TJA), which automatically adjust speed and trajectory, keeping the car in the middle of the lane and at a distance from the vehicle in front, thus ensuring safety and comfort. The Tonale is also equipped with other innovative devices and technologies that perfect the interaction between driver, vehicle and road, including Automatic Emergency Braking, which alerts the driver of danger and engages the brakes to avoid or mitigate any collision with a pedestrian or cyclist; Driver Attention Assist, which warns the driver if they become drowsy; Blind Spot Detection, which detects rear blind spots and signals any approaching vehicles to avoid collision; Rear Cross Path detection, which warns of vehicles approaching on the sides when reversing; and high-resolution 360° camera with dynamic grid.

Best-in-class driving dynamics
Tonale stands as a benchmark in the segment in terms of driving dynamics. It ensures sports car-like impeccable dynamic behavior, proven by the best weight distribution and the most direct steering in its segment (13.6:1 ratio), and the fact it is the only model in its class to be equipped with the Integrated Brake System (IBS) and available fixed aluminum shift paddles. The adoption of fixed calipers by Brembo, with four pistons and self-ventilated discs at the front and full discs at the rear, contributes to the improved braking performance. The Tonale opts for the fully independent MacPherson suspension system with Frequency Selective Damping (FSD) shock absorbers.

The available Dual Stage Valve active suspension features electronically controlled damping. In short, sitting behind the wheel of the new Tonale equates to an engaging driving experience that becomes an invitation to travel.

The advancement of electric drive modes in Tonale is managed by the exclusive Alfa DNA system that delivers optimized maneuvering and performance.

Through the DNA selector, the driver is also able to select one of the two available pre-set damping curves. “Comfort” allows for a more compliant ride and is a softer suspension calibration for rough roads and is the default suspension setting in the Advanced Efficiency and Normal drive modes. “Sport” stiffens the ride for ultimate cornering ability and better body control under spirited driving conditions and is the default suspension setting in the Dynamic and ESC Off drive modes.

Models
Three trim levels are available – Sprint, Ti and Veloce, all with clearly defined specifications that meet the needs of the most discerning customers. The Sprint trim, the gateway to the unique Alfa Romeo experience, can be customized with numerous options for a strong sporty connotation. The Ti trim enhances the Tonale’s qualities of elegance and distinctive character. The Veloce trim reaches the peak in terms of sporty character and luxury.

Production
The Alfa Romeo Tonale is built at the Giambattista Vico Stellantis plant in Pomigliano d’Arco, Naples, Italy – one of the company's most advanced production sites – on a revamped production line dedicated to the new Alfa Romeo model, and a specially created, ultra modern assembly unit. Designed in 1968 by Alfa Romeo and operational since 1972, the industrial complex has produced 5 million cars to date and has won numerous international awards, including in 2012, World Class Manufacturing (WCM) Silver certification and the Automotive Lean Production award for best plant in Europe, followed in 2013 by the WCM Gold Medal and the level of the same name. Last year, the plant underwent a major refurbishment to meet the challenges of the future with the adoption of the most innovative technologies to build hybrid cars.

The 2023 Alfa Romeo Tonale will begin arriving in showrooms throughout North America in the first quarter of 2023.

Alfa Romeo, Chrysler, Jeep® Brand and Ram Vehicles Earn Car and Driver Editors’ Choice Awards

February 2, 2022 , Auburn Hills, Mich. - A total of eight vehicles from the Alfa Romeo, Chrysler, Ram and Jeep® brands are among those selected by the editors of Car and Driver for the 2022 edition of the publication’s annual Editors’ Choice honors.

“Car and Driver tests more cars—more thoroughly—than anyone on the planet,” says Hearst Autos Chief Brand Officer Eddie Alterman. “Our Editors’ Choice lineup represents a wide spectrum of great cars that we editors would love to park in our garages, if we only had the room!”

The 2022 Editors’ Choice list includes repeat honors for the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio premium performance vehicles, as well as the Chrysler Pacifica minivan.

Representing the all-new, fifth-generation Jeep Grand Cherokee lineup, both the two-row Jeep Grand Cherokee and the three-row Jeep Grand Cherokee L were selected Editors' Choice for Mid-Size SUV.

The 702-horsepower 2022 Ram 1500 TRX – the quickest, fastest and most powerful mass-produced truck in the world – makes the Editors’ Choice list for the second straight year. It is joined by the award-winning Ram 1500 light-duty and Ram 2500/3500 heavy-duty pick-up trucks, both repeat winners from the 2021 list.

The 2022 Car and Driver Editors’ Choice list covers 116 vehicles over 37 market segments, selected from more than 400 models that the publication’s editors have tested.

Save the Date: Tonale World Premiere – La Metamorfosi

January 24, 2022, Auburn Hills, Mich. - “La Metamorfosi” has begun. Alfa Romeo is pleased to invite you to attend the Tonale digital world premiere on February 8, 2022, at 9 a.m. EST. www.alfaromeousa.com

Stellantis at 2021 LA Auto Show: Virtual Auto Show Provides Alternate Approach

November 19, 2021, Auburn Hills, Mich. - To help those who can’t travel to the 2021 LA Auto Show, Stellantis is providing an alternate approach to make it easy to see the newest and hottest vehicles from Chrysler, Dodge, Fiat, Jeep®, Ram and Alfa Romeo. The virtual auto show will demonstrate the company’s newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations.

Stellantis has built a virtual world so that participants can see a variety of vehicle-related options and learn about the company’s commitment to innovation, right from their fingertips.

Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. The tour gives users a deeper understanding of Stellantis’ products and technologies through a 3D experience, which includes 12 vehicles.

At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles, such as the new 2022 Grand Wagoneer and 2022 Alfa Romeo Giulia along with the popular 2021 Jeep Wrangler 4xe plug-in hybrid. Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas.

Stellantis looks forward to providing a hands-on experience for LA Auto Show attendees, but for those who cannot attend in person, this unique virtual tour allows the company to share its newest vehicle offerings and the technology within. The interactive site will remain live after the auto show to help consumers learn more about Stellantis products.

Alfa Romeo Introduces 'Near Life Experience' Global Advertising Campaign at the Formula 1 U.S. Grand Prix

October 22, 2021, Auburn Hills, Mich. - Alfa Romeo is introducing its first global advertising campaign, “Near Life Experience,” at the United States Grand Prix in Austin, Texas, on Sunday, October 24. “Near Life Experience” will premiere in the United States with a multichannel campaign that will start on Alfa Romeo brand's social media channels beginning this Friday, October 22 and will launch worldwide later this year. “Near Life Experience” can be viewed here.

"The significance of launching our 'Near Life Experience' campaign for Alfa Romeo during this weekend's U.S. Grand Prix is by design," said Olivier Francois, global chief marketing officer, Stellantis. "It pays tribute to the brand's rich racing heritage that goes back as early as 1910 and to the start of Formula 1 in 1950, when Alfa Romeo was not only present, we were champions the first year, taking first place with Giuseppe Farina and the Alfetta 158. 'Near Life Experience" honors a rich automotive pedigree that continues to evolve and delivers on its exceptional promise to Alfa Romeo drivers on the road every day."

The “Near Life Experience” campaign interprets new values and the ambition of Alfa Romeo, yet reminds “Alfistas” that Alfa Romeo vehicles are designed with a premium placed on both driving and emotion. Driving an Alfa Romeo is a uniquely emotional experience that makes the driver feel something extraordinary, delivering a profound experience for the senses. It’s the culmination of all the feelings, emotions and sights, coming together to form a moment as close to perfect as humanly possible.

“For Alfa Romeo, the 'Near Life Experience' campaign is a very big step toward its future as a premium global brand," said Jean-Phillippe Imparato, chief executive officer, Alfa Romeo. "While remaining true to the brand’s DNA, the epitome of Italian noble sportiness since 1910, this video speaks of its daring attitude and its unique ability to provide its customers with a visceral experience. This is the first time we’re using a single language all over the world, a direct message to everyone who shares Alfa Romeo's values."

As part of the campaign, Alfa Romeo is also introducing the #AlfaRomeoExperience hashtag, giving Alfistas the opportunity to share their own near-life experiences across the brand’s social media channels.

This campaign was developed by TRG (The Richards Group), an independent agency in Dallas, and directed by Salomon Ligthelm. The director of photography, Daniel Bouquet, previously worked on "Sound of Metal," which was nominated for a 2021 Academy® Award. The soundtrack consists of Flavio Ibba's arrangement of Vltava (The Moldau) from Smetana’s Má vlast (My Country).

Alfa Romeo at Formula 1 United States Grand Prix 2021
In support of the global launch of the “Near Life Experience” advertising campaign, Alfa Romeo in partnership with MotorTrend invites owners, fans and guests to experience the 111-year-old, race-inspired Italian brand at the fabled Circuit of the Americas to watch Alfa Romeo racing drivers, Kimi Räikkönen and Antonio Giovinazzi, do battle on the only American Grand Prix of the 2021 season. Alfa Romeo’s premium hospitality is located near the Grand Plaza outside turn 19 and will feature a VIP lounge with entertainment, live track television feed to stay up-to-speed on all the action, a virtual race simulator, iconic Alfa Romeo display car, special giveaways for Alfa Romeo owners who show their car key and a silent auction benefiting the local United Way charity.

Race fans and guests are encouraged to also follow along on the Alfa Romeo USA Instagram and Twitter social media channels throughout the Grand Prix weekend for unique content leading up to the race and an exclusive Alfa Romeo Formula 1 team playlist on Spotify inspired by the Alfa Romeo Formula 1 racing team.

2022 Alfa Romeo Giulia Fact Sheet

September 30, 2021, Auburn Hills, Mich. - The 2022 Alfa Romeo Giulia Sprint, Giulia Ti and Giulia Veloce deliver race-inspired performance with class-leading 280 horsepower, advanced technologies, seductive Italian style and available all-wheel-drive system, while providing an exhilarating driving experience in the premium midsize sedan segment. For 2022, enhancements to the Giulia lineup include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels.

The Giulia Quadrifoglio represents the halo of the lineup and highlights Alfa Romeo’s exclusive motorsports and performance expertise with a best-in-class, 505-horsepower, 2.9-liter, twin-turbocharged V-6 engine, earning the title of the most powerful Alfa Romeo production car and the quickest with an unsurpassed 3.8-second 0-60 miles per hour (mph) time. Plus, Giulia Quadrifoglio set a Nürburgring record lap time of 7 minutes, 32 seconds, the fastest ever by a five-passenger production sedan.

New for 2022:

Highlights 
Available ADAS features level 1 and 2 autonomy and high level of safety and security content, including:

Standard 8.8-inch center touchscreen display with state-of-the-art connectivity and additional standard content, including:

Upscale interior with premium content:

Powertrain:

Available Packages:

Model Lineup
For 2022, the Alfa Romeo Giulia lineup consists of four trims:

Available Exterior Colors: 

Available Interior Colors: 

More Information
Please visit the Giulia newsroom for the latest product information, photography, videography, plus access to specification and feature availability documents.

Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature 0-60 mph times of 3.8 and 3.6 seconds respectively, and embody Alfa Romeo's "la meccanica delle emozioni" (the mechanics of emotion) spirit. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Alfa Romeo brand news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446
Consumer website: www.alfaromeousa.com and www.alfaromeo.com
Facebook: Alfa Romeo USA
Instagram: @alfaromeousa
Twitter: @alfaromeousa and @StellantisNA
YouTube: https://www.youtube.com/StellantisNA

2022 Alfa Romeo Stelvio Fact Sheet

September 30, 2021, Auburn Hills, Mich. - The Alfa Romeo Stelvio sets the benchmark for performance SUVs with updates for 2022 that include new standard advanced driver-assistance system (ADAS) technology, as well as safety and convenience features across all trim levels. Born from the world’s greatest driving road, the Stelvio Pass, the 2022 Alfa Romeo Stelvio delivers performance, design and technology in an SUV that could only come from Italy. Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Stelvio lineup is infused with Italian passion, craftsmanship and innovation and is a testament to Alfa Romeo’s unparalleled balance of engineering and emotion, creating a premium midsize SUV for driving enthusiasts.

New for 2022: 

Highlights:

Available Packages:

Model Lineup:
For 2022, the Alfa Romeo Stelvio lineup consists of four trims:

Available Exterior Colors: 

Available Interior Colors: 

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Alfa Romeo
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature 0-60 mph times of 3.8 and 3.6 seconds respectively, and embody Alfa Romeo's "la meccanica delle emozioni" (the mechanics of emotion) spirit. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Alfa Romeo brand news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446
Consumer website: www.alfaromeousa.com and www.alfaromeo.com
Facebook: Alfa Romeo USA
Instagram: @alfaromeousa
Twitter: @alfaromeousa and @StellantisNA
YouTube: https://www.youtube.com/StellantisNA

Valtteri Bottas Joins Alfa Romeo Racing ORLEN in Multi-year Deal

September 7, 2021 , Auburn Hills, Mich. - Formula One driver Valtteri Bottas will join Alfa Romeo Racing ORLEN for the 2022 season and beyond. The Finnish star signed a multi-year deal with the Hinwil-based team. Bottas, a nine-time Grand Prix winner, joins the team as it transitions to the new era of Formula One, with sweeping regulation changes providing a unique opportunity to move toward the front of the grid.

Nine career wins, 17 pole positions and 63 podiums are a strong introduction for Bottas, including World Championship runner-up in 2019 and 2020. Joining Alfa Romeo Racing ORLEN will allow Bottas to put his experience at the competitive end of Formula One as he helps the team move up the rankings. With new regulations in the sport, the opportunity is there for team and driver to write a new, successful story together.

Born in Nastola, Finland, on August 28, 1989, Bottas had a distinguished career in the junior formulas, becoming only the second driver to win both the Formula Renault Eurocup and the Formula Renault Northern European Cup in the same year, in 2008, and following this by winning the Masters of Formula 3 in both 2009 and 2010 – the first to achieve this double-triumph accomplishment. A promotion to the GP3 Series saw Bottas win four races and claim the title, demonstrating his readiness for the biggest stage of motorsports.

Bottas’ debut in Formula One duly took place in 2013 with Williams Racing, where he emerged as one of the brightest talents in the sport, before a promotion to Mercedes for 2017. There, Bottas would play a crucial role in securing four constructors’ titles, winning his first race in Sochi in 2017 and adding eight more victories to his tally, alongside a total of 54 podiums.

Valtteri Bottas, driver: “A new chapter in my racing career is opening. I’m excited to join Alfa Romeo Racing ORLEN for 2022 and beyond for what is going to be a new challenge with an iconic manufacturer. Alfa Romeo is a brand that needs no introduction, they have written some great pages of Formula One history and it’s going to be an honor to represent this marque. The potential of the setup in Hinwil is clear and I am relishing the opportunity to help lead the team forward up the grid, especially with the new regulations in 2022 giving the team a chance to make a leap in performance. I’m grateful for the trust the team has put in me and I cannot wait to repay their faith. I’m as hungry as ever to race for results and, when the time comes, for wins. I know Fred [Vasseur] well and I am looking forward to getting to know the rest of the team I am going to work with, building relationships as strong as the ones I have at Mercedes. I am proud of what I have achieved in Brackley and I am fully focused on finishing the job as we fight for another world championship, but I am also looking forward to the new challenges that await me next year.”

Jean Philippe Imparato, CEO, Alfa Romeo: "We are excited to welcome such an experienced driver as Valtteri Bottas to the big Alfa Romeo community. The values of efficiency, stability and performance that Alfa Romeo is redefining for its own future are perfectly embodied by a driver like Valtteri, together with whom we hope to write new chapters of a glorious sporting history."

Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN: “It is a pleasure to welcome Valtteri to the team and we are looking forward to our journey together. With him, we bring to Hinwil a strong team player with experience at the sharp end of the grid. Valtteri has been an integral part of a team that rewrote the history books and he has four constructors’ world titles to his name. He is the right driver to help Alfa Romeo Racing ORLEN make a step forward toward the front of the grid. Our relationship goes back a long way, to when we worked together in successful campaigns in F3 and GP3, and his talent and skills have been evident ever since, only growing with the time. I’m really looking forward to seeing him put his ability to work for the good of the team. The multi-year deal bringing him to us gives both Valtteri and the team the stability we need to build our project at a crucial time for Formula One. We are excited for what the future holds.”

Valtteri Bottas Joins Alfa Romeo Racing ORLEN in Multi-year Deal

September 7, 2021 , Auburn Hills, Mich. - Formula One driver Valtteri Bottas will join Alfa Romeo Racing ORLEN for the 2022 season and beyond. The Finnish star signed a multi-year deal with the Hinwil-based team. Bottas, a nine-time Grand Prix winner, joins the team as it transitions to the new era of Formula One, with sweeping regulation changes providing a unique opportunity to move toward the front of the grid.

Nine career wins, 17 pole positions and 63 podiums are a strong introduction for Bottas, including World Championship runner-up in 2019 and 2020. Joining Alfa Romeo Racing ORLEN will allow Bottas to put his experience at the competitive end of Formula One as he helps the team move up the rankings. With new regulations in the sport, the opportunity is there for team and driver to write a new, successful story together.

Born in Nastola, Finland, on August 28, 1989, Bottas had a distinguished career in the junior formulas, becoming only the second driver to win both the Formula Renault Eurocup and the Formula Renault Northern European Cup in the same year, in 2008, and following this by winning the Masters of Formula 3 in both 2009 and 2010 – the first to achieve this double-triumph accomplishment. A promotion to the GP3 Series saw Bottas win four races and claim the title, demonstrating his readiness for the biggest stage of motorsports.

Bottas’ debut in Formula One duly took place in 2013 with Williams Racing, where he emerged as one of the brightest talents in the sport, before a promotion to Mercedes for 2017. There, Bottas would play a crucial role in securing four constructors’ titles, winning his first race in Sochi in 2017 and adding eight more victories to his tally, alongside a total of 54 podiums.

Valtteri Bottas, driver: “A new chapter in my racing career is opening. I’m excited to join Alfa Romeo Racing ORLEN for 2022 and beyond for what is going to be a new challenge with an iconic manufacturer. Alfa Romeo is a brand that needs no introduction, they have written some great pages of Formula One history and it’s going to be an honor to represent this marque. The potential of the setup in Hinwil is clear and I am relishing the opportunity to help lead the team forward up the grid, especially with the new regulations in 2022 giving the team a chance to make a leap in performance. I’m grateful for the trust the team has put in me and I cannot wait to repay their faith. I’m as hungry as ever to race for results and, when the time comes, for wins. I know Fred [Vasseur] well and I am looking forward to getting to know the rest of the team I am going to work with, building relationships as strong as the ones I have at Mercedes. I am proud of what I have achieved in Brackley and I am fully focused on finishing the job as we fight for another world championship, but I am also looking forward to the new challenges that await me next year.”

Jean Philippe Imparato, CEO, Alfa Romeo: "We are excited to welcome such an experienced driver as Valtteri Bottas to the big Alfa Romeo community. The values of efficiency, stability and performance that Alfa Romeo is redefining for its own future are perfectly embodied by a driver like Valtteri, together with whom we hope to write new chapters of a glorious sporting history."

Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN: “It is a pleasure to welcome Valtteri to the team and we are looking forward to our journey together. With him, we bring to Hinwil a strong team player with experience at the sharp end of the grid. Valtteri has been an integral part of a team that rewrote the history books and he has four constructors’ world titles to his name. He is the right driver to help Alfa Romeo Racing ORLEN make a step forward toward the front of the grid. Our relationship goes back a long way, to when we worked together in successful campaigns in F3 and GP3, and his talent and skills have been evident ever since, only growing with the time. I’m really looking forward to seeing him put his ability to work for the good of the team. The multi-year deal bringing him to us gives both Valtteri and the team the stability we need to build our project at a crucial time for Formula One. We are excited for what the future holds.”

Cristiano Fiorio Appointed Responsible for Alfa Romeo Formula One Program

Alfa Romeo appoints Cristiano Fiorio responsible for Alfa Romeo Formula One, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO. Following the recent renewal of the partnership between Alfa Romeo and Sauber Motorsport, Fiorio assumes responsibility for the program, focused on maximizing results with goals of gradual improvement.

Born in Turin, Italy, in 1972, Fiorio worked for Fiat Chrysler Automobiles (FCA) since 2013, holding various positions over the years. Most recently, he was responsible for brand marketing communication for Europe, Middle East and Africa (EMEA) and responsible for advertising, digital, events, sponsorships and trade shows for all the FCA brands. In November 2019, he also led the team that launched the new Fiat 500e.

Alfa Romeo’s presence in motorsport, particularly in Formula One, will continue to play a key role in the future of its brand DNA as it has for 111 years. Formula One is the ultimate laboratory of change and, therefore, a key test bed for Alfa Romeo on its path to electrification.

Cristiano Fiorio Appointed Responsible for Alfa Romeo Formula One Program

Alfa Romeo appoints Cristiano Fiorio responsible for Alfa Romeo Formula One, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO. Following the recent renewal of the partnership between Alfa Romeo and Sauber Motorsport, Fiorio assumes responsibility for the program, focused on maximizing results with goals of gradual improvement.

Born in Turin, Italy, in 1972, Fiorio worked for Fiat Chrysler Automobiles (FCA) since 2013, holding various positions over the years. Most recently, he was responsible for brand marketing communication for Europe, Middle East and Africa (EMEA) and responsible for advertising, digital, events, sponsorships and trade shows for all the FCA brands. In November 2019, he also led the team that launched the new Fiat 500e.

Alfa Romeo’s presence in motorsport, particularly in Formula One, will continue to play a key role in the future of its brand DNA as it has for 111 years. Formula One is the ultimate laboratory of change and, therefore, a key test bed for Alfa Romeo on its path to electrification.

Alfa Romeo and Sauber Motorsport Extend Partnership

Alfa Romeo and Sauber Motorsport extend their partnership on a multi-year agreement. The renewal of this relationship represents an exciting new chapter in the long and prestigious motorsports history of two brands with an impressive racing heritage that includes success in Formula One, sports cars and touring cars.

Formula One is the ultimate laboratory and therefore a vital test bed for Alfa Romeo on its path to electrification. In addition, it is a crucial global marketing platform. The partnership has set ambitious objectives for progressive improvement and will allow the two parties to develop their vision for the future, enabling Sauber Motorsport and Alfa Romeo to work on growing their success both on and off the track. Alfa Romeo’s presence in motorsports, and particularly in Formula One, will continue to play a key role in shaping the future of the brand, as it has since 1910.

The partnership with Sauber will drive vehicle developments that Alfa Romeo will continue to transfer to production cars. This tech transfer has already proven that the benefits of this partnership are well beyond the confines of the race track, such as the development of the Giulia GTA and GTAm, the latest performance sedans by Alfa Romeo.

Since its return to the sport in 2018, Alfa Romeo has developed new and exciting driving talent, such as Charles Leclerc and Antonio Giovinazzi, while bringing onboard an iconic name and former Formula One champion Kimi Räikkönen. The significant regulation changes Formula One will undergo in 2022 constitute an opportunity for the team to make a substantial step forward, given the lean and agile set up and the new budget cap environment that began in 2021.

“As a historic Italian automotive brand, Alfa Romeo was born on the racetrack," said Jean-Philippe Imparato, CEO Alfa Romeo. "Today, we are proud to continue honoring that racing DNA by placing it at the heart of the future of our brand. We are driven by passion and excellence. Formula One represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years. Furthermore, motorsports brings the incomparable global exposure we wish to leverage for a successful future.”

“We are delighted to announce the extension of this partnership," said Frédéric Vasseur, team principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG. "Alfa Romeo has been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come. The new regulations give us the chance to take another step forward and I firmly believe we are perfectly positioned to make big gains together. We look forward to our future together and to keeping moving toward the front of the grid.

"This relationship is also very important for our company as a whole, beyond the track. The work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry,” added Vasseur.

Alfa Romeo Celebrates its 111th Anniversary

Today marks the 111th anniversary of the Alfa Romeo brand as it was founded on this day in 1910 in Milan, Italy. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) which later would become Alfa Romeo, following its acquisition of engineer and entrepreneur Nicola Romeo, in 1918. Since then, Alfa Romeo has played a major role in automotive history having designed, engineered and created some of the most iconic and beautiful vehicles and race cars the world has ever seen with a level of passion and performance that is second to none.

When Alfa Romeo was first established, its cars were red. Since then, the color red has become an integral part of the brand’s DNA. Today, on the brand’s 111th anniversary, the Arese Museum in Italy will be tinged with red to honor the journey and heritage of Alfa Romeo. In addition to the 111th anniversary, June 24, 2021 marks the first customer deliveries of the new high-performance Giulia GTA and GTAm at the Arese Museum. Early buyers get an exclusive experience at the museum dedicated to them as they settle in and take delivery of their GTA and GTAm, of which only 500 are being produced.

Alejandro Mesonero-Romanos is Appointed Head of Alfa Romeo Design

Alejandro Mesonero-Romanos is appointed Head of Alfa Romeo design, reporting to Jean-Pierre Ploué, Chief Design Officer at Stellantis. In his new role, he will now lead the electrification and transformation process for the iconic 110-year-old Italian brand.

Having honed his design craft in Spain, South Korea and France during his career, Mesonero-Romanos and his bold style most recently brought about the renaissance of Seat and Cupra. His work on the Cupra Tavascan and Formentor models, the fourth-generation Seat Leon, fifth-generation Ibiza and Arona demonstrates his forward-thinking design. He will now be bringing his international experience to Stellantis Group as of July 1, 2021. Mesonero-Romanos is an alumnus of the Royal College of Art, London.

Alfa Romeo Opens New Headquarters

Alfa Romeo is opening a new headquarters, located at the historic and iconic design center, Centro Stile, in Turin, Italy. The new headquarters will welcome employees to a new open concept and shared work spaces to better facilitate teamwork, ideation and daily interaction with the Alfa Romeo design team.

The recently renovated Centro Stile site is a redeveloped part of the original Mirafiori plant. An iconic location for the brand, it is strongly bound to the Alfa Romeo tradition of 110 years of world-class design. The Alfa Romeo team has helped customize the space with personal effects related to the history of the brand and their professional experiences, to intermingle a historical perspective, their personal involvement and future ambitions.

Larry Dominique Named Senior Vice President, Alfa Romeo Brand - North America

Larry Dominique has been appointed Senior Vice President of Alfa Romeo Brand for North America. In this position, he has responsibility for sales and marketing strategic operations for the company’s Alfa Romeo brand in the United States, Canada and Mexico.

He will report to Mark Stewart, North America Chief Operating Officer, and functionally to Jean-Philippe Imparato, Brand Chief Executive Officer, Alfa Romeo - Stellantis.

Most recently, Dominique was President & Chief Executive Officer of PSA in North America with responsibility for all PSA North America commercial activities and planning since 2017. Prior to that, he was President of ALG in the United States from 2011 to 2015.

Dominique brings vast experience from across the automotive industry, having held several roles of increasing responsibility at Nissan (1989-2011), Chrysler Corporation (1987-1989) and General Motors (1984-1987).

Alfa Romeo Certified Pre-owned Vehicles Just a Click Away

Alfa Romeo today announced the launch of its updated certified pre-owned vehicles (CPOV) website that allows prospective buyers to easily locate, research and purchase late-model certified pre-owned Alfa Romeo vehicles, all from the comfort of their home. The updated alfaromeousacertified.com website can now also be accessed via the alfaromeousa.com homepage.

Every Alfa Romeo CPOV passes a stringent certification process followed by a thorough reconditioning process using authentic Mopar parts. Benefits of the Alfa Romeo CPOV program include:

Stellantis Scores Three Automotive Loyalty Award Wins From IHS Markit

IHS Markit today announced the results of its 25th annual Automotive Loyalty awards program, recognizing the Alfa Romeo brand, Chrysler Pacifica and Ram 1500 for their leadership in customer retention.

Alfa Romeo is the most improved brand, rising nine percentage points from 2019, and is recognized with the Most Improved Loyalty to Make award.

Chrysler Pacifica, the first minivan to offer both gas and hybrid powertrains, takes home the Loyalty award in the Van segment for the second year in a row.

The Ram 1500 is recognized for having the highest model loyalty in the Light-Duty Pickup segment. This is the fifth consecutive year the Ram 1500, the no-compromise benchmark for durability, technology, efficiency, performance and convenience, wins an Automotive Loyalty award.

“Congratulations to Stellantis on their efforts and strong performance in customer retention across Alfa Romeo, Ram 1500 and Chrysler Pacifica,” said Kristen Balasia, vice president, Automotive Advisory, IHS Markit. “We honor their focus and commitment to loyalty as an important strategy in this increasingly competitive environment.”

Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer. This year’s awards are based on an analysis of 12.4 million new retail vehicle registrations in the U.S. during the 2020 calendar year. The newly acquired vehicle may be either a replacement or an addition to the household fleet.

IHS Markit has been tracking automotive loyalty for 25 years and is relied upon by major automakers and their marketing partners to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers, and conquest and retention strategies.