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Alfa Romeo and Sauber Motorsport Extend Partnership

Posted on: Jul 14, 2021

Alfa Romeo and Sauber Motorsport extend their partnership on a multi-year agreement. The renewal of this relationship represents an exciting new chapter in the long and prestigious motorsports history of two brands with an impressive racing heritage that includes success in Formula One, sports cars and touring cars.

Formula One is the ultimate laboratory and therefore a vital test bed for Alfa Romeo on its path to electrification. In addition, it is a crucial global marketing platform. The partnership has set ambitious objectives for progressive improvement and will allow the two parties to develop their vision for the future, enabling Sauber Motorsport and Alfa Romeo to work on growing their success both on and off the track. Alfa Romeo’s presence in motorsports, and particularly in Formula One, will continue to play a key role in shaping the future of the brand, as it has since 1910.

The partnership with Sauber will drive vehicle developments that Alfa Romeo will continue to transfer to production cars. This tech transfer has already proven that the benefits of this partnership are well beyond the confines of the race track, such as the development of the Giulia GTA and GTAm, the latest performance sedans by Alfa Romeo.

Since its return to the sport in 2018, Alfa Romeo has developed new and exciting driving talent, such as Charles Leclerc and Antonio Giovinazzi, while bringing onboard an iconic name and former Formula One champion Kimi Räikkönen. The significant regulation changes Formula One will undergo in 2022 constitute an opportunity for the team to make a substantial step forward, given the lean and agile set up and the new budget cap environment that began in 2021.

“As a historic Italian automotive brand, Alfa Romeo was born on the racetrack," said Jean-Philippe Imparato, CEO Alfa Romeo. "Today, we are proud to continue honoring that racing DNA by placing it at the heart of the future of our brand. We are driven by passion and excellence. Formula One represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years. Furthermore, motorsports brings the incomparable global exposure we wish to leverage for a successful future.”

“We are delighted to announce the extension of this partnership," said Frédéric Vasseur, team principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG. "Alfa Romeo has been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come. The new regulations give us the chance to take another step forward and I firmly believe we are perfectly positioned to make big gains together. We look forward to our future together and to keeping moving toward the front of the grid.

"This relationship is also very important for our company as a whole, beyond the track. The work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry,” added Vasseur.

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