Today marks the 111th anniversary of the Alfa Romeo brand as it was founded on this day in 1910 in Milan, Italy. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) which later would become Alfa Romeo, following its acquisition of engineer and entrepreneur Nicola Romeo, in 1918. Since then, Alfa Romeo has played a major role in automotive history having designed, engineered and created some of the most iconic and beautiful vehicles and race cars the world has ever seen with a level of passion and performance that is second to none.
When Alfa Romeo was first established, its cars were red. Since then, the color red has become an integral part of the brand’s DNA. Today, on the brand’s 111th anniversary, the Arese Museum in Italy will be tinged with red to honor the journey and heritage of Alfa Romeo. In addition to the 111th anniversary, June 24, 2021 marks the first customer deliveries of the new high-performance Giulia GTA and GTAm at the Arese Museum. Early buyers get an exclusive experience at the museum dedicated to them as they settle in and take delivery of their GTA and GTAm, of which only 500 are being produced.